Social Media Specialist Job Responsibilities Account Management:Manage and operate all company social media accounts (e.g., Facebook, Twitter, Instagram, Snapchat, LinkedIn). Regularly update content ensuring alignment with company goals and strategy. Content Creation:Develop and create innovative and engaging content tailored to each social media platform. Write creative and marketing texts and coordinate visuals and videos. Audience Engagement:Monitor daily interactions with the audience and respond to comments and messages professionally and promptly. Build positive relationships with followers and customers, enhancing the company’s image. Performance Analysis:Monitor and analyze the performance of campaigns and posts using available analytical tools. Prepare periodic reports to present performance and suggest data-driven improvements. Collaboration with Internal Teams:Coordinate with marketing, design, and production teams to ensure effective implementation of marketing strategies. Share ideas and suggestions to enhance the company’s presence on social platforms. Research and Development:Stay updated with the latest trends and developments in the social media field. Propose new strategies to improve performance and increase engagement.